Ads that are annoying me

KNBR (the sports radio station I listen to pretty much every waking hour) has started a new ad campaign for some fertility center in SF. I am finding these ads really obnoxious and annoying.

They are stories of different couples who had different fertility problems. But voila! Problem solved at xxx Fertility Center and now they have a bouncing baby.

Wouldn't it be great if it really were that simple? Of course they neglect to mention that the process is tedious and tiresome - signing your life away on contract after contract, multiple tests & safeguards... all before the long & often painful treatment begins. And then when you get your bill.... holy mackerel. They actually have a financial counselor on staff which gives you an idea of the kind of dollar ticket we are talking about.

What I don't understand is why they are targetting a sports radio station that primarily attracts men?